SERVICE · FOR PROPERTY OWNERS
Short-Term Rental Management in London
A specialist short-term rental management service for London property owners who want their asset operated to hotel standard without the operational burden. We replace the patchwork of cleaners, agencies and platforms with a single, vertically integrated team.
What short-term rental management actually means
Short-term rental management is the discipline of operating a residential property as a professional accommodation product — across multiple booking channels, in compliance with local regulation, and to a guest experience standard that earns five-star reviews. Done well, it materially outperforms long-let yields. Done poorly, it damages your asset and your peace of mind. Our short-term rental management service in London is built for owners who refuse the second outcome.
How our short-let management differs
Most short-let management companies in London are sales offices that subcontract operations. We are the opposite: a vertically integrated operator that happens to manage on behalf of owners. Cleaning, maintenance, laundry and guest support are all in-house. That is the only structure that allows us to guarantee response times in minutes and standards that never deviate.
- In-house housekeeping team trained to a single hotel-grade SOP
- Dedicated maintenance technicians on rotation across the portfolio
- Proprietary AI tooling automating roughly 70% of operational decisions
- Multi-channel distribution: Airbnb, Booking.com, Vrbo, direct website
- Compliance monitoring for the London 90-day rule and council requirements
What you receive as an owner
Each month you receive a transparent statement and a performance report covering occupancy, average daily rate, revenue, channel mix and any maintenance spend. Payments arrive in the first week of the following month. Quarterly we present a strategic review and pricing recalibration based on the next ninety days of London demand.
Commercial structure
Our short-term rental management service is offered at 15% of gross revenue, all-inclusive — no setup fee, no upcharges on cleaning, no markup on maintenance materials. Where the location and configuration support it, we can also offer a Direct Lease Partnership with guaranteed monthly rent, removing all variability for the owner.
Onboarding timeline
From a signed agreement to a live, bookable listing typically takes 7 to 14 days. Photography, channel setup, listing copy, compliance documentation, key handover, amenity sourcing and styling are all delivered by our team. We aim for the first guest within three weeks.
Frequently asked questions
What is the difference between short-let and long-let in London?
A long let is a standard Assured Shorthold Tenancy of six months or more. A short let is any stay of fewer than 90 nights, typically billed nightly or weekly. Greater London caps most short lets at 90 nights per calendar year per property without planning permission.
Is short-term rental more profitable than long-let in London?
In prime central London locations, short-term rental gross income typically runs 40-100% above an equivalent long let — but with higher operating costs and the 90-night cap. Net yields are usually higher when the property is professionally managed and located in a high-demand area.
Do you handle compliance and council registration?
Yes. We monitor the 90-night allowance, advise on planning applications where appropriate, register with the relevant council schemes, and handle insurance and safety certifications (gas, electrical, fire).
What happens if I want to use the property myself?
Owner-block dates can be added to the calendar at any time with no penalty. Many of our owners reserve a few weeks each year for personal use.
Can I switch to long-let management later if regulations change?
Yes. We can transition the property to medium-stay corporate lets or to a long-let arrangement. Several of our owners run a mixed-strategy: short-let in peak season, corporate let off-peak.